Virtual shopping malls, sellers
and stylists – that’s how retail market will look like in the future. How
AR-technologies will change the realization of shopping and simplify our life,
we are presenting on the example of the international project Good Style.
The Great online
The five IT-companies that have
changed the world include Apple, Facebook, Google, Amazon, and Alibaba. As we
can see, two of them are online retailers. Internet shopping is getting more
and more convenient. It saves time and money. The Russian Volkswagen office
shared a remarkable fact: more than 56% of car buyers no longer come for a test
drive. Just the information about a car is enough to make a decision. It means
that even such expensive purchases can be realized through the Internet.
The main task of traditional
retail is to increase the time which customers spend in a shopping center. The
longer you stay there, the more money you spend. This is why restaurants and
cinemas are anchor tenants. This rule also works on the Internet. The Session
length on a product page is one of the critical metrics. Retailers use bright
pictures, useful videos, and now augmented reality is used too.
A fitting room in your smartphone
The idea of a virtual fitting room
appeared back in 2012. The Japanese company Uniqlo began to use fitting rooms,
where LCD screens with augmented reality were installed instead of usual
mirrors. There was no need to put on clothes, it was enough to choose the
things you liked in the catalog and see your reflection in them.
Everything became much easier when
shops began to use phones instead of LCD screens. The Converse sneakers were
among the first. You point the phone at your foot, choose the shoe model you
like, and you’re done. Technologically, it is even easier if you don’t need to
put on the clothes during the fitting.
There are more and more brands
which experiment with AR. According to the latest report by Markets and
Markets, AR in retail is creating a market of more than $ 1 billion, and by
2023 this value will reach almost $ 8 billion with an average annual growth of
47.1 %.
How does virtual fitting work?
Let’s take Good Style’s
multi-brand virtual fitting room as an example. The developer uses neural
networks for quick processing and adding clothes to the catalog, which
distinguishes the project from related ones.
The mobile application allows you
to try on clothes virtually, give the possibility to combine garments and
create complete looks. The user can create and manage his own wardrobe. It
gives the new experience of virtual fitting and increases your online shopping
satisfaction. Thanks to the project, everyone can feel like a stylist. The
application is ideal for those who don’t have time for offline shopping. You
can download it on Google Play and the App Store.
However, the owners of numerous
shopping centers need to keep an eye out so as not to be left out of business
in the future.