Fashion is a huge industry in India. With global station Indian
Fashion has got a wider platform to display their talents and introduce the
‘Sari’ to the world. India was always known as a country of jungles, snakes and
poverty. But this has changed over the last decade. One of the reasons of India
competing in the race among the leading countries of the world is because of
its sudden burst of fashion exposure – both within and beyond the country.
Fashion has got a wider platform to display their talents and introduce the
‘Sari’ to the world. India was always known as a country of jungles, snakes and
poverty. But this has changed over the last decade. One of the reasons of India
competing in the race among the leading countries of the world is because of
its sudden burst of fashion exposure – both within and beyond the country.
 |
| Fashion Trend in India (Source – http://www.indiamarks.com) |
India
is a diverse nation and does not have one particular style to call its own.
However, fashion in India placed itself on the map creating its own unique
identity of FUSION – the beautiful blend and combination od various dressing
styles in the country. Right from the traditional salwar kameez, Anarkali Suits
or sarees to churidars, kurtis, Fancy
Designer Lehengas the semi formal way of wearing it over trousers or jeans,
capris and the higly elegant and contemporary style of draping sarees, from
simply cotton blouses to halter-neck, puffed sleeves, deep necks, and
lycra-fitted blouses. Apart from regional attires, the Bollywood element also
holds a domineering part in Indian Fashion style.
is a diverse nation and does not have one particular style to call its own.
However, fashion in India placed itself on the map creating its own unique
identity of FUSION – the beautiful blend and combination od various dressing
styles in the country. Right from the traditional salwar kameez, Anarkali Suits
or sarees to churidars, kurtis, Fancy
Designer Lehengas the semi formal way of wearing it over trousers or jeans,
capris and the higly elegant and contemporary style of draping sarees, from
simply cotton blouses to halter-neck, puffed sleeves, deep necks, and
lycra-fitted blouses. Apart from regional attires, the Bollywood element also
holds a domineering part in Indian Fashion style.
Ritu Kumar
One of the earliest and reputed
fashion diva amongst fashion buffs, Ritu Kumar has developed a unique style of
her own. Her designs reflects the ancient traditions of Indian craftsmanship in
a contemporary fashion. With a background of art history and musicology, which
has enriched her horizons, Ritu Kumar’s understanding of ancient designs and
the innovative use of traditional crafts has created a new classicism. Ritu
holds the status of a revivalist in the Indian fashion industry, which has
successfully bridged the gap between traditionalism and modernity.
fashion diva amongst fashion buffs, Ritu Kumar has developed a unique style of
her own. Her designs reflects the ancient traditions of Indian craftsmanship in
a contemporary fashion. With a background of art history and musicology, which
has enriched her horizons, Ritu Kumar’s understanding of ancient designs and
the innovative use of traditional crafts has created a new classicism. Ritu
holds the status of a revivalist in the Indian fashion industry, which has
successfully bridged the gap between traditionalism and modernity.
Ritu Kumar has been
designing the wardrobes of the three winning Miss India’s , for their
participation in International Beauty Pageants (Miss Universe , Miss World and
Miss Asia Pacific respectively ). In April 2002, Ritu Kumar launched her new
sub brand, ‘LABEL’. ‘LABEL’ cater today’s woman, who is increasingly
independent, discerning and global. It is a modern offering, focusing on the
cut, color, drape and feel of the garment. This brand has a universal appeal
aimed at today’s mobile lifestyle. It is fashionable, affordable and like all
Ritu Kumar products, it is of the highest quality.
designing the wardrobes of the three winning Miss India’s , for their
participation in International Beauty Pageants (Miss Universe , Miss World and
Miss Asia Pacific respectively ). In April 2002, Ritu Kumar launched her new
sub brand, ‘LABEL’. ‘LABEL’ cater today’s woman, who is increasingly
independent, discerning and global. It is a modern offering, focusing on the
cut, color, drape and feel of the garment. This brand has a universal appeal
aimed at today’s mobile lifestyle. It is fashionable, affordable and like all
Ritu Kumar products, it is of the highest quality.
Ritu Beri
She is known as the first
Indian designer to present a collection in Paris. There is no comparison for
her style and elegance. Today her designs have become a highlight in Delhi,
Mumbai, Bangalore, USA, London and Paris. Ritu Beri’s ready-to-wear line is an
impressive couture collection that had the French media raving about her. She
is one of early fashion designer whose collection made it quite big
internationally. Ritu started her illustrious career in fashion when she
created her first line of clothing in 1990, called Lavanya. It was a complete
success for Ritu in India and on the international market, with the range
selling out very quickly.
Indian designer to present a collection in Paris. There is no comparison for
her style and elegance. Today her designs have become a highlight in Delhi,
Mumbai, Bangalore, USA, London and Paris. Ritu Beri’s ready-to-wear line is an
impressive couture collection that had the French media raving about her. She
is one of early fashion designer whose collection made it quite big
internationally. Ritu started her illustrious career in fashion when she
created her first line of clothing in 1990, called Lavanya. It was a complete
success for Ritu in India and on the international market, with the range
selling out very quickly.
Ritu graduated from Delhi
University in 1987 and after this she decided to do something artisitc and ever
since being interested in fashion, the natural choice was to try designing
outfits. Ritu enrolled in the newly-opened National Institute of Fashion
Technology in 1988. The tertiary education centre is linked to the F.I.T
(Fashion Institute of Technology) in New York, and had just been established in
Delhi. Lavanya was her graduation collection, if you will, created in December
of 1990, after she became one of the first students to complete the fashion
study course.
University in 1987 and after this she decided to do something artisitc and ever
since being interested in fashion, the natural choice was to try designing
outfits. Ritu enrolled in the newly-opened National Institute of Fashion
Technology in 1988. The tertiary education centre is linked to the F.I.T
(Fashion Institute of Technology) in New York, and had just been established in
Delhi. Lavanya was her graduation collection, if you will, created in December
of 1990, after she became one of the first students to complete the fashion
study course.
Rohit Bal
Titled as the ‘India’s
Master of fabric and fantasy’ by the Time magazine in 1996, Rohit Bal’s sense
of aesthetics is finely honed, and each of his creations is handcrafted to
perfection, with meticulous attention to detail. He has access to the best the
industry has to offer in terms of materials and workmanship. From villages
where local craftsmen weave dreams with magic fingers, to factories, workshops
and outlets where retailers jostle for survival, to the opulent grandeur of
glitzy boutiques and malls at the best addresses in the big cities of high
fashion, Rohit Bal can lead one to the doors of discovery, and he holds the
key.
Master of fabric and fantasy’ by the Time magazine in 1996, Rohit Bal’s sense
of aesthetics is finely honed, and each of his creations is handcrafted to
perfection, with meticulous attention to detail. He has access to the best the
industry has to offer in terms of materials and workmanship. From villages
where local craftsmen weave dreams with magic fingers, to factories, workshops
and outlets where retailers jostle for survival, to the opulent grandeur of
glitzy boutiques and malls at the best addresses in the big cities of high
fashion, Rohit Bal can lead one to the doors of discovery, and he holds the
key.
Rohit Bal graduated from
New Delhi’s St. Stephen’s College with a first class (Hons.) degree in History.
He worked for a few years with his brother’s export company and in 1990 he
created his first line, traditional designer wear for men and the rest history.
Some of his clients include celebrities like Uma Thurman, Cindy Crawford,
Pamela Anderson, Naomi Campbell and Anna Kournikova. Most of the Rohit Bal’s
fashion shows in India, New York, Paris, and Singapore are sponsored by The
Swatch Group, and he is the brand ambassador for their Omega Watches, since
2001.
New Delhi’s St. Stephen’s College with a first class (Hons.) degree in History.
He worked for a few years with his brother’s export company and in 1990 he
created his first line, traditional designer wear for men and the rest history.
Some of his clients include celebrities like Uma Thurman, Cindy Crawford,
Pamela Anderson, Naomi Campbell and Anna Kournikova. Most of the Rohit Bal’s
fashion shows in India, New York, Paris, and Singapore are sponsored by The
Swatch Group, and he is the brand ambassador for their Omega Watches, since
2001.
Manish Arora
In 1997 Manish Arora
launched his Label “Manish Arora” and started retailing in India. Three years
later in 2000, Manish represented India at the Hong Kong Fashion Week and
participated
at the first ever India Fashion Week held in New Delhi. The following year
Manish launched his second Label “Fish Fry” and showed this collection in six
leading cities in India and was stocked at Lord & Taylor, New York.
launched his Label “Manish Arora” and started retailing in India. Three years
later in 2000, Manish represented India at the Hong Kong Fashion Week and
participated
at the first ever India Fashion Week held in New Delhi. The following year
Manish launched his second Label “Fish Fry” and showed this collection in six
leading cities in India and was stocked at Lord & Taylor, New York.
Arora’s
future-in-outer-space inspired line at the Wills India Fashion Week 2007
attracted international viewers. A collaboration with MAC in the pipeline, a
successful eyewear range for Inspecs just launched and two new stores ready to
open in India in the next couple of months Manish Arora is one busy designer.
Chosen for his vision and sense of style and colour references, MAC has
enlisted designer Manish Arora to collaborate on a new, Raj-inspired beauty
range. The Indian designer, known for his colourful fashion shows, has created
a collection of lipglasses, lipsticks, blush and a fabulous eye palette (Eyes
on Manish, £30) with bright shades from Yellow to Bright Pink and Acid Green
for MAC. And, if what’s inside isn’t enough, the packaging is a fashion
accessory in itself. These products will be available from October 2008.
future-in-outer-space inspired line at the Wills India Fashion Week 2007
attracted international viewers. A collaboration with MAC in the pipeline, a
successful eyewear range for Inspecs just launched and two new stores ready to
open in India in the next couple of months Manish Arora is one busy designer.
Chosen for his vision and sense of style and colour references, MAC has
enlisted designer Manish Arora to collaborate on a new, Raj-inspired beauty
range. The Indian designer, known for his colourful fashion shows, has created
a collection of lipglasses, lipsticks, blush and a fabulous eye palette (Eyes
on Manish, £30) with bright shades from Yellow to Bright Pink and Acid Green
for MAC. And, if what’s inside isn’t enough, the packaging is a fashion
accessory in itself. These products will be available from October 2008.
Rina Dhaka
Rina Dhaka is India’s
leading fashion designer who burst onto the fashion world in late 1980s. Winner
of Yuv Rattan Award, she is counted among the creative and innovative designers
of the country. After college, Rina Dhaka did a training project with
Intercraft, and with designer Evan Grandhal. She also set up a ‘Salwar Kameez’
boutique for one of her acquaintances. Around this time ‘Mutiny’ and ‘Ensemble’
were just coming up as fashion houses and she made a line of designs for them.
leading fashion designer who burst onto the fashion world in late 1980s. Winner
of Yuv Rattan Award, she is counted among the creative and innovative designers
of the country. After college, Rina Dhaka did a training project with
Intercraft, and with designer Evan Grandhal. She also set up a ‘Salwar Kameez’
boutique for one of her acquaintances. Around this time ‘Mutiny’ and ‘Ensemble’
were just coming up as fashion houses and she made a line of designs for them.
She is best known for her
theme collections – sheer trousers, crochet, and stretch jersey, woolens and
spider web motifs. Her forte remains western wear, and she prides on the fact
that her pieces can be worn as separates. Rina Dhaka emphasises silhouettes.
She is not afraid of experimenting. In one of her collections, she had mixed
fur and boots with her Indian outfits.
theme collections – sheer trousers, crochet, and stretch jersey, woolens and
spider web motifs. Her forte remains western wear, and she prides on the fact
that her pieces can be worn as separates. Rina Dhaka emphasises silhouettes.
She is not afraid of experimenting. In one of her collections, she had mixed
fur and boots with her Indian outfits.
Rina Dhaka has held shows
in London, Paris, New York, Singapore, Hong Kong, Dubai, and Jakarta. Her
Singapore shows in 2001 and 2002 were major success. International fashion
magazines ‘Vogue’ and ‘Elle’ featured her work. With brothers Shantanu and
Nikhil joining her in late 1990s, Rina Dhaka’ s fashion design has become a
family affair. Her designs are available in at Carma -Delhi, Design
Studio-Mumbai, Kimaya-Mumbai, Selfridges-London, Coin-Italy and Lord and
Taylor-New York.
in London, Paris, New York, Singapore, Hong Kong, Dubai, and Jakarta. Her
Singapore shows in 2001 and 2002 were major success. International fashion
magazines ‘Vogue’ and ‘Elle’ featured her work. With brothers Shantanu and
Nikhil joining her in late 1990s, Rina Dhaka’ s fashion design has become a
family affair. Her designs are available in at Carma -Delhi, Design
Studio-Mumbai, Kimaya-Mumbai, Selfridges-London, Coin-Italy and Lord and
Taylor-New York.
JJ Valaya
Born and raised in the
historical city of Jodhpur in Rajasthan, India’s premier fashion designer, JJ
Valaya, has made a name for himself as one of the most original and inspired
designers working today. The revolutionary fusion of traditional crafts and
contemporary haute couture generates an alluring, urbane, one-of-a kind
handiwork is the signature of the House of Valaya. Valaya has rejuvenated and
redefined age-old Indian crafts as a profitable niche within the cosmopolitan
market, allowing the valued artistic processes to live on despite the pressures
of globalization.
historical city of Jodhpur in Rajasthan, India’s premier fashion designer, JJ
Valaya, has made a name for himself as one of the most original and inspired
designers working today. The revolutionary fusion of traditional crafts and
contemporary haute couture generates an alluring, urbane, one-of-a kind
handiwork is the signature of the House of Valaya. Valaya has rejuvenated and
redefined age-old Indian crafts as a profitable niche within the cosmopolitan
market, allowing the valued artistic processes to live on despite the pressures
of globalization.
In 1994, Valaya became
the first Indian couture label to have a solo show in India. Met with enthused reactions
by fashion critics and buyers, the label opened JJ Valaya Life, India’s largest
single designer store till date. Since 1997, the House of Valaya has shared the
catwalk with many of the world’s top designers in Hong Kong, Singapore,
Bangkok, London, Dubai, New York and Paris. As one of the most respected
designers in contemporary fashion, JJ Valaya continues to wow fashion’s
toughest critics with his two apparel lines, Couture and Diffusion, and his
product labels Valaya Home and Studio Valaya. JJ Valaya’s innovative and
groundbreaking styles assure the majestic era of royal India will continue to
reign well into the present.
the first Indian couture label to have a solo show in India. Met with enthused reactions
by fashion critics and buyers, the label opened JJ Valaya Life, India’s largest
single designer store till date. Since 1997, the House of Valaya has shared the
catwalk with many of the world’s top designers in Hong Kong, Singapore,
Bangkok, London, Dubai, New York and Paris. As one of the most respected
designers in contemporary fashion, JJ Valaya continues to wow fashion’s
toughest critics with his two apparel lines, Couture and Diffusion, and his
product labels Valaya Home and Studio Valaya. JJ Valaya’s innovative and
groundbreaking styles assure the majestic era of royal India will continue to
reign well into the present.
Tarun Tahiliani
Tarun Tahiliani is one of
the most celebrated fashion designers of India. He acquired a degree from The
Fashion Institute of Technology, New York. When Tarun Tahiliani came back to
India, he realized that there was a huge scope in India in the designer wear
sector. He brought a revolution in the field of fashion in 1987, by opening the
first fashion boutique in India, ‘Ensemble’.
the most celebrated fashion designers of India. He acquired a degree from The
Fashion Institute of Technology, New York. When Tarun Tahiliani came back to
India, he realized that there was a huge scope in India in the designer wear
sector. He brought a revolution in the field of fashion in 1987, by opening the
first fashion boutique in India, ‘Ensemble’.
He established the Tarun
Tahiliani Design Studio, situated in New Delhi. His own brand label is known
as, Ahilian. The brand is known for its creative style and uniqueness. The
designer clothes created by him are sold in Tokyo, New York, London, Hong Kong,
Dubai and in his stores in New Delhi and Mumbai.
Tahiliani Design Studio, situated in New Delhi. His own brand label is known
as, Ahilian. The brand is known for its creative style and uniqueness. The
designer clothes created by him are sold in Tokyo, New York, London, Hong Kong,
Dubai and in his stores in New Delhi and Mumbai.
Abu Jani and Sandeep Khosla
‘The boys’, as the
twosome of Abu Jani and Sandeep Khosla are known in the fashion circuit, can be
considered among first names in that made it big, by way of success, attention,
fame and hype. It is a creative alliance that exudes attitude and talent. They
were one of the first to display their creations at Harrods. Ever since, the
Abu Jani and Sandeep Khosla show is a much awaited, though not so frequent
event.
twosome of Abu Jani and Sandeep Khosla are known in the fashion circuit, can be
considered among first names in that made it big, by way of success, attention,
fame and hype. It is a creative alliance that exudes attitude and talent. They
were one of the first to display their creations at Harrods. Ever since, the
Abu Jani and Sandeep Khosla show is a much awaited, though not so frequent
event.
Though they lack in
professional training, they push ethnic fashion to the limits, almost to the
dictates of their fancies. No wonder they claim that they do not make garments,
they make heirlooms.
professional training, they push ethnic fashion to the limits, almost to the
dictates of their fancies. No wonder they claim that they do not make garments,
they make heirlooms.
Wendell Rodricks
Designer Wendell Rodricks
started out as a catering graduate but found fashion designing was more suited
to his palate. His minimalist chic style is a rage among Indian clothes lovers
and he is known for his passion for white. He has written special features for
Apparel, regular columns for Femina, Goa Today and freelance fashion journalism
in major Indian news media. The multi-talented designer`s work includes theatre
design, advertising styling and forecast portfolios.
started out as a catering graduate but found fashion designing was more suited
to his palate. His minimalist chic style is a rage among Indian clothes lovers
and he is known for his passion for white. He has written special features for
Apparel, regular columns for Femina, Goa Today and freelance fashion journalism
in major Indian news media. The multi-talented designer`s work includes theatre
design, advertising styling and forecast portfolios.
In 1994, the Ministry of
Culture displayed the Wendell Rodricks Shiva Temples Collection at the Festival
of India in Peking, Canton & Shanghai. The designer is a keen art patron
and promotes Goan artists through special promotions at the Wendell Rodricks
Couture Salon. The Fundacao Oriente awarded a scholarship to the designer to
intern at the prestigious Museu Nacional do Traje in Lisbon, Portugal. Wendell
Rodricks also interned at The Museum at the Fashion Institute of Technology,
New York to learn costume preservation and conservation
Culture displayed the Wendell Rodricks Shiva Temples Collection at the Festival
of India in Peking, Canton & Shanghai. The designer is a keen art patron
and promotes Goan artists through special promotions at the Wendell Rodricks
Couture Salon. The Fundacao Oriente awarded a scholarship to the designer to
intern at the prestigious Museu Nacional do Traje in Lisbon, Portugal. Wendell
Rodricks also interned at The Museum at the Fashion Institute of Technology,
New York to learn costume preservation and conservation
Manish Malhotra
At the age of 25, Manish
Malhotra forayed into Bollywood by designing for Juhi Chawla in Swarg. Today,
at 34, his name is synonymous with style in Hindi films. He revolutionized the
fashion scene in Bollywood by envisioning a ‘look’ for the character. His
tenure as a costume-designer has seen him clothe most of the leading actresses
in the film industry from Sridevi, Urmila Matondkar, Karishma Kapoor, Kajol,
Raveena Tandon, Manisha Koirala, Madhuri Dixit, Twinkle Khanna, Shilpa Shetty,
Kareena Kapoor, to Aishwarya Rai, Rani Mukherjee and Preity Zinta.
Malhotra forayed into Bollywood by designing for Juhi Chawla in Swarg. Today,
at 34, his name is synonymous with style in Hindi films. He revolutionized the
fashion scene in Bollywood by envisioning a ‘look’ for the character. His
tenure as a costume-designer has seen him clothe most of the leading actresses
in the film industry from Sridevi, Urmila Matondkar, Karishma Kapoor, Kajol,
Raveena Tandon, Manisha Koirala, Madhuri Dixit, Twinkle Khanna, Shilpa Shetty,
Kareena Kapoor, to Aishwarya Rai, Rani Mukherjee and Preity Zinta.
High on his success,
Manish Malhotra decided to branch into mainstream designing in 1998 with his
high-profile couture store Reverie – Manish Malhotra. He has done several
wedding trousseaus for reputed families. His popularity soared during this
period when he was exclusively asked to design clothes for Michael Jackson for
his appearance during the Bollywood Awards held in New York. The performer was
so please that he requested Manish to design outfits for his show in Munich and
to design clothes for his children.
Manish Malhotra decided to branch into mainstream designing in 1998 with his
high-profile couture store Reverie – Manish Malhotra. He has done several
wedding trousseaus for reputed families. His popularity soared during this
period when he was exclusively asked to design clothes for Michael Jackson for
his appearance during the Bollywood Awards held in New York. The performer was
so please that he requested Manish to design outfits for his show in Munich and
to design clothes for his children.
